Whether the industry working in any stream in the era of COVID-19 is not a simple task. Not only is the alternating news cycle utterly distracting — but we all are struggling to determine which type of content and interactions are right during these difficult times. Still, if you want to keep your company healthy, more so in the high-engagement realm of brand video. It is the natural choice for most organizations, wherewith animated explainer videos majorly taking up a vital slot right now.

The Role of Brand Video in a Covid-19 World

1. The videos and motion graphics take over most of the online traffic as of today. The bulk of online traffic, even before the coming out of coronavirus, involved a lot of videos. Therefore, people are looking to digital channels even more to drive human connection and do business. It makes video medium an ideal one as the average brand seeks to reach audiences.
2. But live-action video production can sound like a highly tricky proposition at a time when everyone at your company is into social distancing. It is where animated video comes into the picture. Unlike live-video producers, animators can create from the safety of their own homes. 
3. Motion graphics can take on a wide variety of styles and topics. They’re particularly useful for healthcare and pharmaceutical company marketing efforts.