Ad films have come a long mile since they started and gradually, help to convey a message to market a product or service. Through innovative tactics, the ad world has become a strong communicative factor with the viewers.

Today, almost everything is sold by promotion on TV and mobiles, the only source being advertisement. Our marketing strategies have changed these years and so the techniques. We can use graphics like 3D is being used to making the ad more thrilling, captivating and adventurous.

We are prone to selection but advertisements can show us some important benefits of purchase since they are focused more on its quality than appeal. The viewer can be the expected customer when merits of a product are clearly distinguished.

Effective advertisement means choice of a prime time where viewership is high. When aired at the right time, the advertised product can have many buyers. Documentaries and social/art films shown at such time have effective campaigning results. We also see charity programs during peak hours get positive results, these endorsements boost nation building.

Although video ads have brought about a true renaissance of culture modification, they induce people too much on material things by emotionally connecting with the masses. Sometimes, the valued product could not be worthy of appeal and yet it may find many takers also. Certainly, prompting someone to buy a product may not always be a good thing if it is hidden by strong profit making intentions. In India, there are many sects in society that practice vegetarianism, however, some promotions do endorse a product that could contain edible animal ingredients and yet forwarded to the customer as a veg product. We have seen this in many public petitions.

While the timing can vary, it must be interesting to make an impact. A deep understanding of social issues combined with the human touch, state of the Art Production Techniques and out of the box creativity ensures an unforgettable Ad.